She stressed the various business opportunities between Croatia and China, e.g. in tourism and mutual trade.
Croatia has become one of the leading destinations for Chinese tourists. More than 102,000 Chinese visited Croatia last year, despite the long trip from China to the leading Croatia tourist spots.
Silk Road Group’s partners regularly promote Croatia as a tourist destination in China.
Marquesa Leung also mentioned the opportunities for Croatian products in China, which have already gained popularity among the Chinese travelers, but are not widely know yet in China, unfortunately.
Silk Road Group supports Croatian producer in developing and implementing the right marketing measures for the Chinese market, which differs a lot to the European markets. Brand awareness is key in China and Croatian producer need to position their products as premium brands.